Master the Sales Funnel

Posted on November 9, 2007 by bwamarketing

blog.startwithalead.com/weblog/2005/11/google_makes_we_1.html

Those of you that have been in B2B marketing for awhile are quite familiar with the classic “sales funnel”, also know as “multi touch marketing” and a number of other names. If you need a refresher course on sales lead and funnel management, pick up

Lead Generation for the Complex SaleBrian Carroll’s book - “Lead Generation for the Complex Sale”. Brian takes a fairly tired marketing concept and brings new life to it.

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2 Responses to “Master the Sales Funnel”

  1. Brian Carroll, on November 9th, 2007 at 6:32 pm Said:

    Thanks for letting people know about the book. I posted two chapters (registration free) at the link below.

    http://www.leadgenerationbook.com

    Also, they may find this free mind map from different lead generation tactics helpful too (again registration free)
    http://www.leadgenerationbook.com/resources/

  2. bwamarketing, on November 9th, 2007 at 9:39 pm Said:

    Thanks Guru! Love your book. It is a must read for anyone that is serious about B2B Lead Generation — it is especially helpful when trying to educate CLevels on the value(s) that a properly managed sales process can produce.

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