Exciting Announcements at eMetrics Today
Tuesday, October 16, 2007
Today at the eMetrics Summit in Washington, D.C. Brett Crosby announced several Google Analytics features that will be rolled out over the coming weeks. Here’s a rundown.
First, you’ll be able to use Google Analytics to track site search activity. Simply edit any of your Google Analytics profiles to enable “Site Search” and you can find out what people search for on your site and where these searches lead. Located in the Content section of your Google Analytics reporting interface, Site Search reports show you the keywords and search refinement keywords people use, the pages from which people begin and end their searches. You can also see how search on your site affects site usage, conversion rates, and e-commerce activity.
For the full article click here
Am going to install “Site Search” asap — this is good news….
Filed under: google analytics | Tagged: eMetrics, google analytics, site search, web analytics
