Pubcon Take Aways

Really enjoyed this years Pubcon conference in Vegas. Will blog about some of the vendors and the conference in general a bit later — will also highlight the web analytics vendors and seminars

The “Unofficial” Google Analytics Blog

http://www.roirevolution.com/blog/

Lots of great information here and a really well done blog — this is the kind of blog where you can learn a lot quickly and even find out what’s going on with Urchin. The blog is sponsored and written by ROI Revolution — and it is easy to say that they are one of the most well known Google Analytics Agencies out there today. Perhaps they can make some suggestions to make Google Analytics more successful in the B2B space. It’s all about sales leads and lead generation for the B2B space. Dumping $$$ into AdWords is not the answer for B2B marketers — perhaps niche market segmention justifies the spend.

Killer B2B Sales Lead – Web Analytics – DomoDomain

www.domodomain.com

Testing out http://www.domodomain.com and like what I am seeing so far. It’s a software as a service (saas) web analytics service, that is made with sales people in mind. Very easy to use and nice user interface. It grabs the domain names of site visitors and also provides a visual click thru of the pages the visitor looked at. There is also a version for salesforce.com — and at $50 a month per domain, it’s hard to argue with the price. Will test it out for a few weeks and report back.

Master the Sales Funnel

blog.startwithalead.com/weblog/2005/11/google_makes_we_1.html

Those of you that have been in B2B marketing for awhile are quite familiar with the classic “sales funnel”, also know as “multi touch marketing” and a number of other names. If you need a refresher course on sales lead and funnel management, pick up

Brian Carroll’s book – “Lead Generation for the Complex Sale”. Brian takes a fairly tired marketing concept and brings new life to it.

Ominture Acquires Visual Sciences

http://www.omniture.com/press/417

The Ominture acquisition of Visual Sciences created quite a chain reaction, most notably for Webtrends, which ousted a few members of their management team last week.

Stay tuned

Deciphering Web Analytics

Nice article on Web Analytics from Matt Jackson — http://www.webwisewords.com/

Deciphering Web Analytics
By Matt Jackson (c) 2007
Want to optimize your online sales? Improve your understanding of your target market demographics? Need to improve your marketing ROI? What right minded webmaster or online entrepreneur doesn’t, right? Your web analytics are your gateway to measurable success and provide a lot more information than most people give them acknowledgment for. Yes, they track the number of visitors you receive and indicate your most and least popular pages. However, they also guide you towards your best performing keywords, the countries that provide you with the most active visitors, and essentially provide you with a blueprint of the exact steps each visitor takes on your website.

Armed with this kind of information you should be able to improve the overall perförmance of your website and your online business. You can also improve your marketing efforts, enabling you to concentrate on the more effective, and ignore the least effective.

Keywords, Search Engines, And Popular Landing Pages

For many sites, the search engine is the leading producer of traffíc. An SEO campaign can produce excellent levels of highly qualified leads with comparatively little spend. The key to a good SEO campaign, though, is to continue the optimization process.

Good analytics packages provide detailed information that is vital to your SEO campaign. You can view a líst of the keywords that visitors have used in order to find your site. This information can be used to identify those keywords that are providing the most traffíc and any that can be improved upon.

By reading the referrer of each visitor it is also possible for most analytic programs to determine the search engine that directed visitors to your site. Again, it is possible to use this information in order to improve your optimization efforts, with a little online research.

Landing Pages And Referrer Pages

A good avenue of pertinent information is the líst of landing pages and referrer pages. The landing page is simply the page that a visitor first lands on when they reach your site, while the referrer is the page that directed them to your site.

Translating The Results

Translating the results need not be any more complicated than actually reading them. Doing so, though, can seriously improve your profits. Here are a few guidelines that can be used when next viewing your analytics.

Lots of Visitors But No Conversions
A lot of people place too much emphasis on driving traffíc to their site, and not enough emphasis on actually converting those visitors to customers. If you find that the pages of your site are frequently being visited, but surfers are leaving without becoming customers then you need to take action quickly. Typically, your site content may need improvement or the traffíc you are gaining is not targeted to the topic of your website. Look at visit lengths and paths to determine which is the case for you.

Visitors are Leaving From a Specific Page
Again, this can usually be combated with improved content on that page. If the content of an individual page is poor, but the rest of your site is good, then you will usually see that your visitors are navigating happily around your site until they reach this one page. Look for broken links, inappropriate content, or just poorly written content.

Traffic From a Specific Source is Particularly Inactive
If you look at your referrer statistics and note that one source of traffíc is sending a lot of inactive visitors to your site there may be one or more explanations. Review where the visitors are being directed to and ensure that this page is well optimized for conversions. Also do some digging on the referrer’s end. A banner or link placed on an irrelevant page is unlikely to yield the positive results you are looking for.

These are just some of the ways that analytics can help you and your website. Experiment and look for trends. Question anything that you notice until you find the most reasonable answer, and then take action accordingly.
About The Author
Article by Matt Jackson. WebWiseWords, website content that sells.

Award Winning Enterprise Solutions — Coremetrics, Web Trends

Ran into Coremetrics at AdTech San Francisco a few months ago. Any and all info on Coremetrics and Web Trends is greatly appreciated. Both of these firms are highly regarded and their websites offer a wealth of web analytics information.

www.coremetrics.com

www.webtrends.com

New Google Analytics Features —- News from eMetrics

Exciting Announcements at eMetrics Today

Tuesday, October 16, 2007

Today at the eMetrics Summit in Washington, D.C. Brett Crosby announced several Google Analytics features that will be rolled out over the coming weeks. Here’s a rundown.

First, you’ll be able to use Google Analytics to track site search activity. Simply edit any of your Google Analytics profiles to enable “Site Search” and you can find out what people search for on your site and where these searches lead. Located in the Content section of your Google Analytics reporting interface, Site Search reports show you the keywords and search refinement keywords people use, the pages from which people begin and end their searches. You can also see how search on your site affects site usage, conversion rates, and e-commerce activity.

For the full article click here

Am going to install “Site Search” asap — this is good news….

Survey of business – b2b web analytics

especially interested in b2b web analytics saas — software as a service model….tracking code you are our friend….